Swarna: A Golden Journey from UAE to Costco Shelves

Seattle, July 15, 2023 — The aroma of freshly made rotis, parathas & fulkas and the warmth of shared memories now fill the aisles of Costco warehouses across the United States. Thanks to IFFCO, the renowned conglomerate based in UAE with it’s reach across multiple nations, the Swarna range of flour has found its way into the hearts and kitchens of immigrants and food enthusiasts alike.

Swarna: A Taste of Tradition

Swarna, a name steeped in tradition, has been a household name in USA for long now. Earlier it was present in all the major Ethnic and Desi stores like ‘Apna Bazaar’, ‘Sabzi Mandi’, ‘Patel Brothers’ etc. Now, it graces the shelves of Costco—a testament to the global reach of culinary nostalgia.

When it comes to ‘Swarna Atta’ range one can easily say,

‘Sone Sa Khara, Swad Se Bhara’, which happens to be it’s tagline and translates into- As pure as gold (in terms of quality) and full of taste. Swarna literary means ‘Gold’ in Sanskrit (or Hindi) and the quality that it brings to the table through it’s soft, aromatic and delightful Rotis justifies this very meaning.

A Promise of Quality

Swarna Flour isn’t just about taste; it’s about trust. IFFCO’s commitment to quality ensures that every bag of Swarna Flour carries the essence of tradition. Whether you’re a seasoned cook or a novice in the kitchen, Swarna Flour invites you to create magic.

The Swarna Legacy Continues

As families gather around dinner tables, kneading memories into dough, Swarna Flour becomes a bridge—a connection between continents, generations, and flavors. So, the next time you visit Costco, look for the Swarna bags. They’re more than flour; they’re a slice of home.